We designed Pastel from the ground up with our target user in mind. Users can create a PastelID, which consists of a public and private key, to develop an identity on the blockchain. More importantly, the PastelID system ensures that creators and collectors can share their PastelID key on their website or various social media accounts - abstracting away the confusing string identifiers associated with pub/priv key pairs.

From user onboarding to navigating through the marketplace and trading NFTs, every aspect of the system was carefully designed to account for intuitive user-flow and understanding.