Disney, one of the world’s largest mass media producers, entered the world of non-fungible tokens in 2021 by creating NFT collections from their iconic characters.
Disney NFTs, which include the company’s intellectual property and acquired franchises such as The Simpson, are showcased on VeVe —a marketplace that licenses and showcases NFTs from some of the most important companies from different industries.
Disney NFT Collections on VeVe
On November 2021, Disney launched their first NFT collection: the “Disney Golden Moments NFTs,” in celebration of Disney Day. The collection, as the name suggests, comprises some of the most popular moments from iconic characters in the company’s history, showcasing Elsa from Frozen, Iron Man, and at the top of the collection is Walt Disney holding hands with Mickey Mouse.
Disney NFTs sold out almost immediately at launch, like most collections from VeVe’s marketplace, considering they are from some of the world’s most important companies in mass media. However, Disney adopted a “Blind box” method on dorp day, requiring buyers to open a box to see their purchase. Most of the NFTs within the collection were priced at $60, with the value of some of these NFTs reaching $2000.
VeVe features three types of rareness for Disney NFTs. As part of the Golden Moments collection, there were 4,333 ultra-rare statues of Walt Disney holding Micky Mouse’s hand, each with a list price of 333 Gems ($333). Each purchase of a Partners Statue grants the customer a twelve-month subscription to Disney+ courtesy of VeVe.
On VeVe, we can find the full catalog of Disney’s NFTs, including collections from Star Wars, Cars, and Toy Story to single NFTs characters from Marvel, Alice in Wonderland, and The Simpsons.
On April 8, 2023, Disney launched the Disneyland Resort Posters collection, which celebrates the original artwork used to create Disneyland resort posters from the early days of the Tomorrowland area.
Disney’s Start Wars NFT Collection
The Star Wars NFT collection is one of Disney’s best-selling NFT collections on VeVe. Popular characters like C3PO and R2-D2 were the first to be showcased on the platform. Darth Vader soon followed with three different poses, but one of them is Ultra Rare, and it’s Vader doing an animated Force choke.
Disney acquired Pixar in 2006, and with the Pixar family having some of the world’s most beloved animated characters in history, Disney made sure to add it to its Golden Moments NFT collection on VeVe. Similar to other NFTs, they were priced at $60, with their value skyrocketing 400% on secondary marketplaces.
On March 2022, Disney decided to double down on Pixar characters with the PIXAR PALS series, which comprises collections with over 50,000 NFTs combined that sold out immediately, auctioned in blind boxes at $60 each.
The PIXAR PALS series generated an estimated $3.3 million in revenue. Wall-E, Sheriff Woody, Edna Mode, and more iconic characters from Pixar were showcased on VeVe as hand-painted digital art.
One of them is the Woody collection “Hey Howdy Hey!” consisting of 13,999 NFTs, priced at $60 with a Common rarity, with Woody rendered as a 3D NFT.
Disney launched its Marvel NFT collection as a comic series released weekly by VeVe, each with their own level of rarity: Common for the original cover and Uncommon for black and white versions of the original comics.
Marvel Premiere #21 featuring Iron Fist
Marvel NFTs aren’t just covers of the original comic books —the comics can be read by browsing the pages on PC or iOS/Android devices.
Disney Mickey Mouse NFT Collection – Mr. Mouse
Naturally, Disney’s appearance in the NFT realm wouldn’t be complete without its long-time mascot, Mickey Mouse. The Mr. Mouse series dropped on December 24th using the Blind box method.
A total of four series were launched, with Series 4 featuring three collections;
- Hitchin’ A Ride, 3D animated collectibles comprising 2,940 rare NFTs priced at $60
- A Close Call, 1,340 ultra-rare NFTs at $60;
- All Aboard!, 940 secret rare 3D figures with Mickey hoping on a departing train, priced at $60.
Holders of the three series were airdropped a “Mickey’s Signature,” a unique NFT collectible, as a gift.
How to Buy Disney NFTs
To buy a Disney NFT on VeVe, you first need to sign up and install the VeVe app (if you’re using the mobile version). Thereon, you can only buy/sell NFTs using the platform’s currency, Gems, which equals one US dollar. You can buy Gems using Apple Pay or Google Pay. The fees by the credit card provider, bank, or PayPal apply (and unlike cryptocurrency, you cannot sell Gems off-market.)
Secondary market fees on all Disney sales apply; VeVe charges a 6% licensor fee on top of the existing VeVe 2.5% fee for each secondary sale.
Final Thoughts: Future of Disney NFTs
Disney NFTs were some of the biggest news for the NFT ecosystem in 2021. A company that size attracted even more eyes to a flourishing ecosystem that was already seeing an influx of high-profile companies creating their own digital collections.
The mass media giant remained active for the following years after launching their first collection in 2021, all during Bob Iger’s absence, who worked as its CEO for 15 years. However, with the return of Iger on November 2022, Disney could double down on NFTs and Web3 for 2023.
On March 2022, Igor joined Genies, an NFT platform on Dapper Lab’s Flow blockchain. He stated that the Web3 market offers “extraordinary” possibilities for Disney. “When you think about all the copyright and trademarks, characters Disney has, and the NFT possibility, they’re extraordinary, said Iger to the Hollywood Reporter.